Female leader Jolie Kim Huyen - CEO of LNS US and experiences on the journey of starting a business in many colorful fields

Female leader Jolie Kim Huyen is known for many positions she has held and is currently holding such as Co-Founder of Global Maritime Services, CEO of Luong Nguyen Services Co., Ltd., CEO of Genki Japan House, recently as CEO of LNS US when settling on US soil. The leaders always focus on business as a challenging environment to help themselves become more mature, stronger and open up opportunities to be more successful.

Businesswoman Jolie Kim Huyen - Co-founder of Global Maritime Services, CEO of Luong Nguyen Services Co., Ltd., CEO of LNS US LLC, CEO of Genki Japan House

The path of starting a business with many colorful fields

Starting a business right after graduating from Foreign Trade University, every 5 years female entrepreneurs start a business and set a goal that the following industry must be larger than the former in terms of both size and complexity. With nearly 20 years of experience in the field of Logistics and owning a system of agents in more than 100 different countries, as a forwarder for many customers, a large global corporation in beverage packaging, seafood, For furniture, agricultural products, Global Maritime Services, established in 2003 under the direction of CEO Jolie Kim Huyen, has grown by 250% over the previous year and is the best year since its start.

Not only that, in the last 2 years, female leader Jolie Kim Huyen has expanded her business model to the sushi catering segment of Genki Japan House - a brand specializing in importing and distributing Japanese food and ingredients to the market. Vietnam. The company has grown beyond the expectations of businesswomen when from an office of just over 10 members in 2015, now Genki Japan House has 8 warehouse offices and nearly 30 sushi corner points in supermarkets with more than 10 stores. 200 employees nationwide. Especially during the period when the Covid pandemic occurred, Genki Japan House again developed the sushi processing industry for family and office parties, invested in the online channel of e-commerce, which was well received by customers and became a popular choice. To become the Top 1 sushi industry in Vietnam, trusted by Japanese restaurants and 5-star hotels nationwide.

Businesswoman Jolie Kim Huyen aims to start an industry every 5 years, and the following industry must be better than the former in terms of both size and complexity.

In addition, 2022 also marks the 10-year journey of businessman Jolie Kim Huyen starting a stone export business with LNS Vietnam Export Trading Joint Stock Company established in 2012 and now LNS US when she plans to reside in the United States. This is probably the industry that she prioritizes for development in the future when developing not only in the US market but also focusing on the Turkish and Asian markets. Ms. Jolie Kim Huyen hopes to bring Vietnamese granite, quartz, basalt or vinyl flooring products to many larger markets.

At the same time, the female leader combined with her long-time partner Savas Mermer to open a joint venture company in the US and Vietnam to supply many marble products from Europe to these two markets. Entrepreneur Jolie Kim Huyen shared: “It is often said that when you start out, you can't imagine how far you will go in the future. Although I always have a plan before every new start-up, but when I look back on the 5 years and 1 journey, I can't help but be startled because I have come a long way with many unpredictable openings, achievements and achievements. There are also many stumbles.”

Female leader Jolie Kim Huyen has had many memorable experiences on her entrepreneurial journey

The journey to overcome challenges to reach success

After 20 years in the market, Ms. Jolie Kim Huyen realizes that every path has many difficulties, but it is an opportunity for her to stand up and lead the company to develop steadily. Typically, a businesswoman begins her challenging journey with Japanese food, even though she has no knowledge of Japanese cuisine other than seafood export experience, so when she is distributing to large restaurants and hotels with her business. Traditionally on the Horeca wholesale channel, it was affected by the epidemic, the sales sometimes even dropped to 20%, but immediately, Ms. Jolie Kim Huyen made the decision to switch to the retail B2C market and do business. Offering convenient delivery of sushi and sashimi sets, made Genki Japan House turn a new page.

Businesswoman Jolie Kim Huyen shared: "For me, business as well as life have many pitfalls, if we do not choose the middle path, honest and kind business to go, our career will never be. lasting. I myself always humbly listen to suggestions to get better every day, to adapt to change and not be afraid to change for perfection. When I make a choice, I will go with that choice and although the results are not always good, I am always proud of the journey that I have done my best and have been very complete.”

Entrepreneur Jolie Kim Huyen always feels proud of the past journey when she has done her best and is very complete

During her business journey, Ms. Jolie Kim Huyen realized that a good leader always has the flexibility to make quick decisions, and at the same time, she must accept challenges in many different fields. especially in the new field, daring to commit and dare to take risks. Starting a business in 4 industries with 4 companies, the female entrepreneur can see that no matter what external challenges, but her mind is not stable is failure, there are extremely difficult times when she thinks she cannot overcome and Bankruptcy but at that time, I was even more fearless, still thinking that the biggest loss in business is just losing money and the experience on that journey is priceless.

The female leader shared: “When we use honesty and kindness to treat and make decisions, the path after that will always be right. Although there may be twists and turns along the way, but we will overcome and come to the best, and if good things have not happened, it is not the end, reminding us to make efforts. more force. I always tell myself that no matter how difficult the road ahead is, no matter how tired I am, I must keep my mind at peace and have the most stable spirit, so that I can overcome and not sink into the negatives. , always tolerate unpleasant things to aim for a noble common goal and bring more value to the community.”

Businesswoman Jolie Kim Huyen believes that when we use honesty to treat and make decisions, the path will always be right, so if we persevere, the flowers will bloom.

Special personal imprints in community activities

Besides being the CEO of 4 companies with nearly 300 employees to experience genuine business, businesswoman Jolie Kim Huyen also has a warm and peaceful family with her husband and 3 children. She is also the Executive Chairman of WLIN Passion USA+ and is one of the directors of global BNI community development to help businesses, build relationships, and strive to create more global connection values. Not only that, she is also one of only two host families from Vietnam of the Southeast Asian youth ship SSEAYP 39 who was invited by the Japanese government to Japan for 7 days to attend with host families of 10 other Southeast Asian countries.

In addition, Entrepreneur Jolie Kim Huyen received The Best Personality Awards of CLN at the Logistics Industry Conference with more than 80 participating countries in 2017, and was honored with Powerful Women in Import-Export field in 2021 and Vietnamese Entrepreneurs. Outstanding Male 2019-2020. The female leader said: “These are very beautiful lipstick marks, an inspiration for me to feel that my life is worth living. I want to do a lot of things for myself, for the country and help connect Vietnamese businesses to reach out to the world.”

Businesswoman Jolie Kim Huyen was honored as a Pioneer Entrepreneur at the Honoring Ceremony of Top 100 Global Entrepreneur Styles - Pioneers 2021-2022.

Recently, businesswoman Jolie Kim Huyen has just been honored as one of the pioneering Vietnamese entrepreneurs in the United States at the Honoring Ceremony of Top 100 Global Business Styles - Pioneers 2021-2022. For female leader Jolie Kim Huyen, the community is a place that brings a lot of experiences, partners and important people in life, so she always wants to contribute more to community activities. The businesswoman's opinion: "What we give with kindness, the universe will somehow repay us with the best. So let's just give without self-interest and we will receive in return a peaceful spiritual life, a pure soul and the most sacred emotions."

Leader Jolie Kim Huyen feels very happy to continue her mission as Executive Chairman of WLIN Passion USA and WLIN Pioneer EU+. Through this, she will actively create more value for the WLIN Global Women Leaders International Network in the US and other countries, while developing her favorite businesses.